Several years ago, Facebook lowered the visibility of business pages, millions of business owners around the world were outraged by the irritating decision that struck a chord in so many businesses
So is it even worth investing in a business page?
The answer is yes, but to the minimum necessary.
A business Facebook page is the face of the business and the first impression of a potential target audience.
Managing a Facebook page in a consistent, focused and intriguing way will help reveal an audience relevant to your brand and maintain a stable relationship with your customers. Customers are looking for your Facebook page, and any business that wants or intends to advertise in a sponsored way must have such a page.
On the other hand, the exposure of the pages is low, and those who don't proactively look for you, probably won't come to you either.
So do we recommend investing in a Facebook page?
Yes,
But in moderation.
One post a week will give a signal to customers that the page is active and working on the one hand, but we would not recommend investing a lot of time and resources in regular operation and uploading posts on a daily basis.
So how do we manage the page:* We will set goals and understand the goals in managing the business page
* We will formulate a strategy, what is the relevant target audience for you
*We will prepare a Gantt and decide on the amount of posts, the frequency of the posts, the types of content and together we will specify the message to the customers
the potentials
*We will upload original content for you with an emphasis on quality writing that matches your character and increase exposure
of the potential customers
* We will vary the content and types of posts so that the page is alive and kicking
* We will distribute sponsored campaigns and target the relevant target audience
*We will connect the page to WhatsApp and thus facilitate communication with potential customers
Managing a Facebook page in itself is not the main thing, nor is it a goal, it is another very small step in the overall marketing plan,
You can't rely on it, but you have to keep it alive, it's part of your brand, a kind of business card.
But he alone will not promote you or expose you to new customers,
Want to know what really works? And how to create a personalized marketing plan?
תגובות