Guerrilla marketing Word of mouth marketing Instagram marketing
Website owners invest time to promote the website on Google, here are some tips that will help your website to reach higher in the search results, here too it is not really guerilla marketing, but organic marketing, such that you don't have to pay for it but if you do it right it will give you a lot, So a little effort and investment and off we go...
Almost every time a new client contacts me, he asks how long it will take him to see the results of the promotion.
My answer is always the same - first of all, you need to coordinate expectations between the client and the agency and see what, from the client's point of view, will be satisfactory and satisfactory results. For some customers what is important is their position in the search results in the known search engines, for others organic and quality traffic and for others it will be important to increase the amount of quality leads.
Google themselves state that a period of between 4-12 months is required in order to see results in the SEO process.
In the next article I will detail the criteria that affect the process and the time it takes to get results in website promotion.
So, shall we begin?
Criterion 1: The competition environment
Of course, first you need to look at the number of websites in your niche and in the world, check their quality and see how it affects the future promotion of your website. This is among the first things that have the most impact on the promotion process.
The more popular and sought-after the field you have chosen will be, and the more it will be saturated with businesses and prominent website owners or Instagram pages in the market, the more difficult it will be to rank first in the search engines. Sometimes it can take a year or more until such a result is obtained in the search engines, but sometimes you also have to put things on the table and know that there is no possibility in a reasonable budget to achieve such results.
Let's add to this matter the search intent of the surfer - we will reach even more complex places.
For example - a surfer looking for restaurants in the Tel Aviv area will usually not be directed to specific restaurants, but to websites that center recommendations and ratings on restaurants, which contain a lot of information due to reviews by other surfers, etc... Usually, even on these websites you will be given the option to choose the style of the restaurant - Asian, Italian, vegetarian... and filter your choices to reach an accurate result.
In such an example - trying to rank your restaurant website under "recommended restaurants in Tel Aviv", will not be so simple to say the least.
Criterion 2 - The quality of the site's construction
The quality of the site's construction has a direct effect on its promotion. The more cleanly and simply the website will be built, will offer faster loading times, will allow easy and accessible operation, easy website navigation through menus and an orderly structure, will use the most advanced technology and will be stored in a more secure and high-quality infrastructure - so the chance of speeding up the promotion of the website will be much greater.
Criterion 3 - The history of the domain
The history of the domain can have a negative or positive effect on the promotion of the site in the results pages.
The more the domain has been punished by Google in the past, whether due to actions that Google likes less or as prohibited actions such as hacking websites, stealing details, etc... the ability to promote the website pages will be more limited and will take longer.
Criterion 4- How dynamic and developing is the field
So you must be asking how is the dynamism related to a certain field in order to promote and rank it in high positions in the search results?
The answer to this is that the more dynamic a field is, the more opportunity there is to create quality and up-to-date content in the field. And the investment in the content, its quality and its accessibility - can be an excellent infrastructure for the promotion of the site.
Any new development in the field in which you deal can interest the audience and make them enter your website.
Criterion 5- the expertise required to create quality content in a niche
Another criterion that directly affects the promotion of the site is the knowledge or training to know how to create high-quality content in your niche.
Or in other words and if you don't know how to do this - know how to hire a content creator who will provide quality content on a regular basis to your website.
Criterion 6 - The initial state of the site
The ability to promote the site in a reasonable time depends on the given state the site is in initially.
The better the site is, the more content it has that has been optimized, the more interesting links it has, the more adjustments have been made to the display on the search pages, etc... the easier and simpler it will be to promote the site at a reasonable time.
Criterion 7- How much the website owner invests
A very important part of the promotion process that promoters usually dwell on is the degree of investment and willingness of the website owner, and the part he takes.
In the end, it should be remembered that the owner of the website is the authorized party who knows the traffic of the business, the activity, the competitors of the business, the main processes that characterize the field, the expected changes in the field and how it might affect his business..
The mobilization of the website owner, both in helping to create the content and providing information for the creation of the content, and through the activation of connections for the purpose of promoting the business is critical to the promotion of the website.
Criterion 8- The amount of direct searches of the brand name
As the website owner, you need to know how well known your brand is in the field in which you operate.
This question is of great importance in the context of website promotion.
The more surfers hear about your brand from word of mouth and search for the specific name of your site in search engines, the more active the brand is also on social networks - Instagram, Facebook, etc.. and its content is shared in several places, the higher the chances that the search engines, especially Google - They will bookmark your site and understand that this is a business that is an authority in its field.
Criterion 9 - the reputation of the brand in the network
When referring to the process of reputation management, we usually mean cleaning the first pages in Google that are negative results, when searching for the brand name. First pages that are free of negative results such as those looking for the brand name can help a lot in promoting it.
In case of negative results, negative reviews, which are not handled or answered by the brand owner - it will be more difficult to promote the site.
Criterion 10 - The brand's customer service system
The relationship between the brand's customer service and its promotion is very strong. The more the business or brand will provide better quality customer service to the customers who contact them, the less surfers will return to the search engine to look for another option in the field. And so, Google will understand that it is a quality brand that provides answers and services to its customers and the likelihood that the website's pages will continue to enjoy high rankings in the search engines will be higher.
We also do organic marketing on Google, but if you don't feel like it and you're looking for faster results,
We have more solutions and less sisyphean...
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