One of the ways to "catch" the customers of your competitors or simply of businesses whose customers are similar to yours is to simply reach them directly through the Facebook message box. Messages to the Facebook box, also known as DM or DMS, are messages that are sent directly to your customers' inbox, this is part of guerrilla marketing,
And if you do it right it works great.
So how does it actually work?
We use software to download the URL, i.e. the digital identity of Facebook users of a group whose customers we aim to reach,
For example, if we are looking for "residents of Ashkelon" we will choose a group of residents of this city, if we are looking for "fashion enthusiasts" we will choose such a group or if we want to reach "insurance agents" we will pull the list of members of this group from Facebook.
In the next step, we need to start sending them messages directly to their private "messenger",
our advantage,
that we do not violate the spam law, as it does not apply to social networks
And that we are very "precise" in the audience because we drew it from a relevant Facebook group of those interested in the same topic.
The big problem is that Facebook limits the number of messages that a certain profile can send, so we will work with several profiles at the same time.
Facebook also emphasizes the rate of sending messages, if we send the messages at a slow rate, for example we send a message every minute or even 5 minutes, the chance of being blocked is low,
That is why we will send the messages from several profiles at the same time and at a slow pace from each profile
Another rule is not to exceed 100-150 messages per profile per day,
This is the daily maximum we would like to send.
And from time to time, let's say every 200 or 300 ads we will slightly change the text of the message, and preferably also the link, if there is one.
This is because the "crawlers" of Facebook will find out that we send hundreds of identical messages, even from different profiles, they may block the profile.
This is a somewhat annoying job that is not completely automatic because every hour you have to update the text or change the profiles, but if you persevere you can reach hundreds or even thousands of messages a day,
If the message is interesting enough, you can attract and reach your exact customers quite easily.
Want more details? leave them here :)
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