In the next article we will explain to you about ambassadors that will help you advertise your brand and we will give you tips that will help you know how to choose them, this is about a type of guerrilla marketing or word of mouth marketing, because this is an indirect method in which the ambassadors tell about your brand but with the consumer, If you do it smart of course, it is not seen as an "advertisement".
Over the past few years, more and more brands realize that in order to create greater exposure and increase their target audience, they need to use all kinds of marketing methods - guerilla marketing, word of mouth marketing, marketing on Instagram and the various social networks, and also contacting brand ambassadors - these are the same public opinion leaders , influencers, content creators, who have their own following communities and the ability to influence public opinion.
So what exactly are brand ambassadors or influencers?
They are content creators, influencers on Instagram or other social networks such as Facebook, Tik Tok, etc.. which in exchange for payment they receive from the brand or some kind of collaboration between them, they produce content for the product or brand, how they experienced their experience with the product, how it integrates into their daily lives, can also be over a period of time that they try a product and test its effects on themselves.
Usually they also undergo extensive training with the brand and its products, the services it provides, its guideline and values, which can ensure that they are knowledgeable and they advertise the brand in a professional manner.
Actually thanks to their activity they increase the exposure to the brand, and the activity towards the designated website and other marketing assets of the brand.
Successful influencers, with a quality community, manage to generate a lot of interest and noise around the same product, and ultimately generate more sales for the company.
"Word of mouth marketing" is one of the more proven methods they work with, to promote product launches, exposure to products, or even coupon codes that give a discount and thus encourage the audience to purchase the product through their recommendation - of those influencers they trust so much.
What qualities are required of a brand ambassador to achieve the goal?
They must be active on social networks, be able to create social interactions and in general be confident and very social.
They must be able to produce digital content independently, must be reliable and it is important that they understand what they are talking about to the audience that follows them. They need to know how to provide information about the product, and answer questions that come after its publication.
They must have a real and reliable following, not a fake one. of people who really follow them and love their advice.
There are 2 types of brand ambassadors:
Influencers - these are celebrities, bloggers, opinion leaders, who usually specialize in a certain field that brought them to where they are. Usually the cooperation with them will be short-term and focused. It starts from influencers with smaller communities - between 1000-10,000 followers, to mega influencers who have more than a million followers. The influencers appeal to the audience that follows them, and are able to influence the choices of their followers following their recommendations. Of course, the more popular they are - the more expensive it will be to create a collaboration with them. They are measured in terms of engagement rates and data from the platform they operate on.
True fans!! - The reference here is to people who have proven over a period of time their love for the product. It can be both customers of the company and people working in the company. Although their ability to influence is on a smaller group of people, they fully encourage "word of mouth" marketing moves, because the audience they turn to is usually people close to them, friends, family, colleagues, etc., and thus their recommendations will be reliable and not " salesmanship". Using hashtags in this method, which is often done on individuals independently, because they feel like tagging the product, encourages marketing to the product organically.
Criteria for choosing the right influencer for your brand:
1. Are the messages that the influencer conveys to his audience compatible and suitable for your brand? It is also important to refer to the work he has done in the past and existing collaborations, to see how it affects your brand.
2. Who is the influencer's target audience? Is it compatible with the target audience for your brand?
3. How charismatic, charismatic, and memorable is the influencer you chose?
Advantages of collaborations with influencers:
1. Increasing traffic to the site - the brand wants to expand its activity to wider areas and even to different countries, one of the best ways to generate noise and recognition of the product is to use influencers from that area. Those influencers will provide information about the brand and the product, provide their opinion and personal experience, the service offered, offer sweepstakes or coupon codes that promote the brand's sales, and create content for the brand that promotes and increases exposure.
2. Maintaining the reputation of your company - of course, when you choose your ambassador, the cooperation with him must continue the reputation you have built, if not strengthen it. If you choose an ambassador whose values contribute to your brand, the audience will appreciate it and it will promote the brand and improve its reputation and of course preserve it.
3. The personification of the brand - what actually differentiates the influencers and ambassadors from the presenters of the brand such as models for example, is that they bring beyond a photo or video advertising the product, they bring their personal pan, their personal experience of the product, their personality to the screen, their everyday life theirs and how your product fits into them.
4. "Word of mouth" marketing - brands that cultivate relationships with a large number of influencers, actually greatly increase their exposure and their reach to a target audience relevant to their product. Which can definitely leverage lesser known brands or at the beginning of their journey. Can you choose your brand ambassadors yourself?
The answer is of course, you don't need us for that. Why do you need us? If you don't know who to contact,
You don't know the working methods and you don't know how to conduct yourself, how much to pay or what gifts to give so that the ambassador advertises your brands,
If you don't know how to reach the ambassadors, you need help negotiating with them,
And most importantly - if you don't know if the ambassador's followers are real or "bought", unfortunately, many ambassadors "buy" followers and most of those who follow them are fictitious accounts from abroad.
If you are not familiar with the methodology of working with ambassadors, it is highly recommended to take help on the matter.
We have the ability to locate the best brand ambassadors, and technological tools to check if indeed their followers are real and the "likes" and comments they receive for each post are indeed real and not bought or fake. Working with influencers is one of the "word of mouth" marketing methods, but of course not the only one.
If you need ambassadors to help you promote the brand in Israel or abroad, you are welcome to contact us today.
We also specialize in "word of mouth marketing", both in guerilla marketing and in marketing on Instagram, Facebook, and other social networks.
If you are interested in hearing more details,
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