This is the type of marketing in which we specialize, we of course know how to operate in any marketing way, but this is what sets us apart...
Viral marketing is one of the most prominent marketing strategies, mainly thanks to the increasing use of social networks. Consumers know that they have a very large influence on brands. In the next article, we will explain what viral marketing is, and list the 10 principles for viral marketing moves - guerrilla marketing.
One of the most prominent strategies in the world of marketing today is viral marketing - buss marketing, viral marketing,
And she's actually talking about how followers and surfers contribute (for better or worse) to influencing and spreading the information of brands and companies to an additional audience.
If, for example, they find an interest in the content they watched, they feel the need to share/send it and pass it on, thereby increasing the exposure and awareness of that interest.
Sharing and distributing content via digital can be done in all kinds of ways - either by taking a screenshot, a message, or a video that are transmitted to each other via WhatsApp, emails, or sending via the social networks themselves.
The content of the viral messages is usually short, so that it will be catchy, readable and clear - and will make the audience identify with it, love it, connect with it, or even hate it. The main thing is to evoke some kind of emotion in them that will make them pass it on.
Influencers are also a very large part of viral marketing, yes, if an influencer shares a certain message about a product they have tried - for better or for worse - it can generate buzz and create interest, thus reaching a larger target audience than would have been reached without the exposure of the influencer.
Brands and companies want to reach as many customers as possible and appeal to a larger target audience, and rightly so,
And in fact, "Raising brand awareness" is one of the main goals for marketing managers, and through viral marketing - similar to "word of mouth" marketing - known to us even before digitization took over our lives - the brand's target audience automatically reaches a larger audience, to which it is distributed.
The 10 principles for viral marketing:
Virality is not an exact science! Of course there are certain moves and principles that can be used but you have to expect everything.
Virality spreads organically and independently. Through the crowd of surfers, the process cannot be forced or anticipated. Of course there are things you can do to contribute to its spread, but you can't really control or predict what the future of the move will be.
The types of viral content - topics that are in social/public controversy, challenges of all kinds, jokes, memes, topics that are not neutral, taking a stand, expressing emotion, and more...
The viral moves affect a wide audience: far beyond our initial target audience. So it should be expected that sometimes a viral move can have a negative effect on the brand - instead of strengthening it, especially when customers spread a negative experience from their experience with the brand/product.
REAL-TIME MARKETING - The most successful viral moves are those that are relevant and current to what is happening at that moment, or that respond to current trends.
The viral moves are special, bold, and attract attention - the message and idea behind them should cause some kind of emotion in the viewer, and thus also make him share and pass it on.
The viral moves should be adapted to the different media - each social network has its own format, and the content should be adapted to each platform.
Viral moves are more successful if: it is easy and worthwhile for the audience to share them, they offer something in exchange for sharing, they can be shared on several platforms, and not only in closed groups, and they contain the hashtags that help to publish them on social networks.
Viral marketing is not advertising - you don't put an ad on the air and expect it to go viral. But when certain content becomes viral - it is desirable and expected of the advertiser to support the process and spread it through other factors and ways (promotion through public relations, recruitment of influencers, etc...)
The goal of viral marketing - the goal of viral marketing is usually to raise brand/product awareness and less to achieve more sales. And what happens when we don't have something groundbreaking? Something that everyone will talk about and share? In such a situation we spread this idea ourselves and try to reach even with less interesting content for maximum exposure, for sharing in many WhatsApp groups as we have discussed here, for sharing in Facebook groups which we have already talked about and for discussion on the web. Interested in hearing more? Contact us today!
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